Friday, 18 January 2013
Institutional logo
What is an institutional logo?
An institutional logo is an iconic symbol of a business and organisation which is easily identified by its target audience and consumers. Many big branded institutions have very iconic colours and symbols used in order to catch an audiences attention wherever they go therefore gaining a recognised brand image. Depending on the size of an institution and how big a business is, the vast mojority of businesses successfully obtain and keep their instutional logo through having it heavily marketing among "media prone" areas such as iconic landmarks or sponsoring a highly attended event for exmaple. If an institutional logo is successful among its consumers then it is most likely to be recognised globally. Many media instututional logos intend to make their logos easy to read and understand that the product or service being issued is from a certain institution within seconds of visualising it. A great example can be shown through mass media instutitions such as: Warner Brothers, Lionsgate and Pixar.
Some examples of iconic intitutional logos:
Constructing our institutional logo for Unknown:
When constructing our institutional logo for our horror teaser trailer, we decided to draft and construct many different institutional logos (these can be viewed on the other students blogs) in order to see which logo would be best suited to our horror teaser trailer promoting all of the codes and conventions which we hope to convey. When choosing our ideal institutional logo we had all agreed that the message we wanted to convey to our target audience was: bloody, horror, death, violence and enigma. We had done this successfully by implementing codes and conventions associated with our genre such as dark colors and an enigmatic atmosphere being created. Below is my final institution logo which will promote our horror trailer called Unknown. It is evident that I have used the common codes and conventions associated with horror such as the colour red which connotes danger and blood, along with a signifier as being the bloody knife within the kitchen sink. These common conventions all raise enagmatic questions within the audience's minds as they want to know where these images may be seen within the film therefore creating demand for the movie upon release.
An institutional logo is an iconic symbol of a business and organisation which is easily identified by its target audience and consumers. Many big branded institutions have very iconic colours and symbols used in order to catch an audiences attention wherever they go therefore gaining a recognised brand image. Depending on the size of an institution and how big a business is, the vast mojority of businesses successfully obtain and keep their instutional logo through having it heavily marketing among "media prone" areas such as iconic landmarks or sponsoring a highly attended event for exmaple. If an institutional logo is successful among its consumers then it is most likely to be recognised globally. Many media instututional logos intend to make their logos easy to read and understand that the product or service being issued is from a certain institution within seconds of visualising it. A great example can be shown through mass media instutitions such as: Warner Brothers, Lionsgate and Pixar.
Some examples of iconic intitutional logos:
Constructing our institutional logo for Unknown:
When constructing our institutional logo for our horror teaser trailer, we decided to draft and construct many different institutional logos (these can be viewed on the other students blogs) in order to see which logo would be best suited to our horror teaser trailer promoting all of the codes and conventions which we hope to convey. When choosing our ideal institutional logo we had all agreed that the message we wanted to convey to our target audience was: bloody, horror, death, violence and enigma. We had done this successfully by implementing codes and conventions associated with our genre such as dark colors and an enigmatic atmosphere being created. Below is my final institution logo which will promote our horror trailer called Unknown. It is evident that I have used the common codes and conventions associated with horror such as the colour red which connotes danger and blood, along with a signifier as being the bloody knife within the kitchen sink. These common conventions all raise enagmatic questions within the audience's minds as they want to know where these images may be seen within the film therefore creating demand for the movie upon release.
Friday, 23 November 2012
Todorov's narrative theory in relation to our horror film
Equilibrium:
- Young fragile girl in house
- Cooking food
- Normal evening
- Cold, misty, enigmatic atmosphere
- Raining
- Set in a normal neighborhood
Disruption of equilibrium by some action:
- Slasher/ stalker is standing outside the house
- Slasher/Stalker rings doorbell
- Slasher/stalker and young girl have a confrontation
- Numerous stalker related attacks and killings within the neighborhood involving young teenagers (very stereotypical within the hybrid movie type)
Recognition of disruption:
- A series of stalker type killings within the neighborhood take place within the trailer
- Speed and cut shots heighten the tension within the trailer
- Diagetic sounds such as screaming are evident and become louder
- Police identify the antagonist as their number one suspect and combine together a mass search party in order to cap off the killings which are taking place
- Frantic killings and stalker attacks begin taking place within the neighbourhood
Attempt to repair disruption:
- Evidence provided from within the trailer of shots of struggling between the antagonist and protagonist are shown to the audience in order to reinstate the normality within the neighborhood
- Police begin to nail down evidence against an individual within the neighborhood who they feel is the stalker of the victims
- Arrests and warrants are issued by the Police in order to track down the individual responsible
- Friends and family members of the victims from the attacks begin to take extra precaution in order to prevent similar events taking place to themselves and others
Reinstatement of equilibrium:
- Neighborhood retains its norm of togetherness and everyone now feels a lot safer
- Police have now apprehended the stalker who killed the teenagers within the neighborhood
- Less stalker related attacks occur within the film once the attacker was caught
Twist:
- Where everyone situated within the neighborhood believes that normality is taking place, a young girl gets killed again and becomes the victim of another stalker attack
- This will then lead a sequel being created of the film
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