Audience demography

Before media institutions release and promote a product, they must conduct market research about their audience whom they wish to target specifically. If this is not done successfully it could result in a poor demand and response rate upon the release of the promotional package thus resulting in a waste in resources and media institutions not meeting their company’s aims and objectives along with not satisfying and meeting the consumers demand.

There are different ways in which media institutions divide their audiences, this is called audience demography.

Genre and audiences:

1.       Audiences have certain expectations from the media

2.       Audiences tend to know what they like

3.       Audiences enjoy the familiarity of conventions

4.       They also like an element of surprise

5.       Audiences like to be able to define the media by genre

6.       Audiences use their knowledge of genre to help them make choices